BADASS of the week – Khutulun the Mongolian Princess
The Buddha’s Uncle BADASS of the week – Khutulun the Mongolian Princess
The first in an ongoing series. Every week, Buddha’s Uncle will feature some BADASS from history. What’s this all about and why? Well, marketing your brand by aligning with an influencer can be extremely effective. Remember Apple’s Think Different campaign? The BADASS of the week is a simple, cost-effective version of that.
Remember Apple’s Think Different campaign? The BADASS of the week is a simple, cost-effective twist on that. Rob Siltanen, creative director and managing partner of TBWA/Chiat/Day, recalls:
“It was a billboard campaign that had simple black and white photographs of revolutionary people and events. One ad had a photo of Einstein. Another had a photo of Thomas Edison. Another had a photo of Gandhi. Another had the famous photo of flowers placed in gun barrels during the protest of the Vietnam War. At the top of each image was the rainbow-colored Apple logo and the words “Think Different.” Nothing else. The creator of the work was a brilliant art director named Craig Tanimoto.” [read full story here]
The Buddha’s Uncle BADASS takes it a step further, though. You already know Einstein and Picasso. But have you ever heard of Khutulun? Most likely, not. It’s a 40 second cliff notes version of her story. And yes, she is a BADASS.
The point of this kind of content marketing is again, focusing on story. It’s entertaining and enlightening. It’s a way of saying to your audience, I hope you learned something and are intrigued enough to follow along.
Stay tuned for the next Buddha’s Uncle BADASS, which will be dropping every Friday!
I hope this gives you some ideas!
Are you afraid of heights?
Annie Smith Peck isn’t. This week’s BADASS was a noted Lecturer, Mountaineer, Suffragette and Adventurer. But let’s allow Annie to speak for herself: “Climbing is unadulterated hard labor. The only real pleasure is the satisfaction of going where no man has been before and where few can follow.”
This is a spec spot for a fictional environmental non-profit. It was produced in conjunction with the filmsupply.com 2017 challenge. The seed to this spot comes from an original dramatic feature screenplay that I wrote several years ago – “80” – An entire life story of a woman told from conception to death in 80 scenes.read more
Known for his expertise with heart and lung disease, Dr. Jacob Bolotin was one of the most respected physicians in Chicago. It was just after the turn of the twentieth century and the medical profession was growing by leaps and bounds. Watch this BADASS of the week to find out what exactly made Dr. Bolotin such a remarkable individual.read more
You’ve heard about it. You’ve seen it. And maybe even, you’ve EXPERIENCED it. The IT is, engagement marketing, a.k.a. experiential marketing, live marketing, participation marketing, on-ground marketing, pop-up marketing or just plain old, special events. It’s a strategy that directly engages your audience in an interactive, physical space that promotes your brand in a positive, entertaining, thought-provoking, experiential way.read more
Are you feeling boxed in by your content marketing? I created a short little video as a demonstration of how it’s possible to turn marketing on its head by going for those ‘hmmm…’ moments.read more
Much of what you see around the marketing interwebs is boilerplate, straight-from-the-can content. This well-produced cookie-cutter sheen may actually have the exact opposite effect you are after. If your content marketing, no matter how well produced, is indistinguishable from the next guy; how do you get your audience to fully engage and participate on a deep level?read more
Are you using Social Media to your advantage? By creating short, informative video “tips” for free and targeting a specific demographic in your city, you can tap into the power of social media. But guess what?read more
How many marketing posts in your LinkedIn, Twitter or Facebook feed do you scroll past? If you’re like me, it takes a lot to get me to stop and click. But If you incorporate some form of storytelling into your marketing efforts, you are much more likely to engage people.read more
Buddha’s Uncle worked with Columbus State University’s marketing department to produce this fun video, highlighting their “New Century Skills” brand of continuing education classes.read more
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