Pay no attention to that man behind the curtain!

Getting personal with Buddha's Uncle

Pull back the curtain and get personal
Much of what you see around the marketing interwebs is boilerplate, straight-from-the-can content. This well-produced cookie-cutter sheen may actually have the exact opposite effect you are after. If your content marketing, no matter how well produced, is indistinguishable from the next guy; how do you get your audience to fully engage and participate on a deep level?

Who are you? What makes you tick? Why do you enjoy what you do? These are the questions that you should try and answer within the core of your marketing efforts. It could be a subtle thing like speaking directly to the camera. Or, it could be an extended marketing post that tells a personal story.

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Take a look at this video profile that Buddha’s Uncle created for Columbus State University’s “Travel Journalism” Instructor, John Greenman. There is something engaging about his on-screen manner. He cares about what he teaches. You can tell. And he even offers a little peek behind the curtain, in the form of an anecdote about childhood summer vacation traveling. This weaves in very nicely with the subject at hand: Travel Journalism.

Now, what good is it if I’m not practicing what I preach? Okay, you got me. I like telling stories, so here’s a good look at the man behind the curtain…

Terrance Grace An Ape Odyssey

2001: A Space Odyssey and Planet of the Apes were released the same week in April, 1968. I had the good fortune, at the tender age of seven (quick, do the math), to see them both that year: A double feature. I don’t remember which movie screened first. I do however, remember feeling as if I had tripped and fallen into a deep, dark rabbit hole. During the “Jupiter and Beyond the Infinite” sequence, I recall closing my eyes from fear of that unknown.

What was beyond the infinite?

Planet of the Apes, although it did have heightened moments of suspense – The spacecraft crash; The first roundup of humans; Charlton Heston escaping through Ape City, culminating with “Get your stinking paws off me, you damn dirty ape;” And of course the final twist: A half-buried Statue of Liberty – What struck me more was the young lust I felt for Nova – Linda Harrison.

Linda Harrison as “Nova” in The Planet of the Apes

Linda Harrison as “Nova” in The Planet of the Apes

I wanted to be T-a-y-l-o-r on horseback, with the raven-haired Nova clutching my waist, as we embarked on an epic journey Beyond the Planet of the Apes.

Then, there was HAL. And now I think 2001, must have been the 2nd feature – How could it have been, otherwise? HAL lulled me into a meditative anxiety, the first half of the film. I was f-e-e-l-i-n-g-s-l-e-e-p-y…

But then, with one cut of Franke Poole’s lifeline, I lurched awake. Something was happening. My stomach started churning. “Dave, please stop.” After he and I somehow managed to get through the pod bay door without our helmets, and then past the infinite, we landed up in some strange sterile room lit from the bowels of the renaissance.

HAL 9000 computer

HAL 9000 computer

My mind, like HAL’s, was blown apart.

That night, I had a difficult time falling asleep. Every shadow on the wall was either a monkey, or a monolithic slab of unknown origin. When I did sleep, nightmarish images of Dr. Zaius chasing me through color-soaked corridors of prehistoric deserts and Peter Max pools of acid, shook my cerebral cortex.

I woke up in a sweat and stumbled into my mother’s room where, unbeknownst to me, she and my step-father were having their own difficulties navigating the darkest regions of Jupiter Apeland.

“Mom… I can’t sleep,” I whined. She woke up, her mouth agape in horror as she looked across the room at me. The shadows on the wall came to life. My mother pointed, and screamed. My step-father leapt to his feet. I cried as they jumped up and down on the bed like two screaming extras from a Godzilla movie, running away from a Gorilla army led by the HAL 9000 computer.

Twelve years later – I’m in my second year in college. Baseball is on my mind day and night, and yet I know that this will probably be my last year playing second base.

One night after a double-header, I saw that the school was having a free screening of 2001: A Space Odyssey. I had seen it a few times since ‘the premiere’ in 1968 – mostly on television, though. I couldn’t pass up a chance to see it in the theatre again.

It was a terrible print, filled with scratches and splices that competed with the over-modulated strains of Strauss and Ligeti.

The next morning I found the professor who taught the only cinema history and production class the college offered, and told him I wanted to make movies.

A goldfish has a better attention span than your audience (really)

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Are you using Social Media to your advantage?
By creating short, informative video “tips” for free and targeting a specific demographic in your city, you can tap into the power of social media. But guess what?

You’ve only got eight seconds.
Grab your audience with a great title and image. Something that creates a little mystery or humor. You want your audience to pause their day… And click! Don’t disappoint. Follow it up with content that is both relevant and engaging.

You’re probably asking yourself what eight seconds and a goldfish have to do with this. Rather than try to explain it, I decided to make a short video tip about making short video tips. And if you want to find out about the goldfish, you’ll have to click play.

When you’re done watching, take a moment to consider then how you could better use Social Media to take your message to your audience.

Facebook advertising - Buddha's Uncle video content marketing

Facebook makes it easy with advertising that drills down and places your video tip right in front of someone you’ve pre-designated — by location, interest, buying habits, and age.

The best thing about this kind of video marketing, is that it’s quick and easy to create. You don’t necessarily need to shoot anything!

Hope this gives you some ideas…

Are you telling stories?

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C. Brynn Downing on “A Little Known Secret About the Novel, Frankenstein”

The best way to reach people, is through story. Check out this short “look and learn” video that Buddha’s Uncle created for SBCC’s continuing education department.

I guarantee your audience will respond.
How many marketing posts in your LinkedIn, Twitter or Facebook feed do you scroll past? If you’re like me, it takes a lot to get me to stop and click. But If you incorporate some form of storytelling into your marketing efforts, you are much more likely to engage people.

Buddha’s Uncle can help you to create rich content that is both entertaining and engaging. Feel free to get in touch and let’s take your marketing efforts to the next level!

It’s fall – How are you marketing your catalog?

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Buddha’s Uncle worked with Columbus State University’s marketing department to produce this fun video, highlighting their “New Century Skills” brand of continuing education classes.

Content video marketing is a new initiative for CSU, but they recognize how important it is to engage their current, former and new students in social media with this kind of fresh content.

Buddha’s Uncle can help you expand your video marketing, using your available resources, to keep your students engaged!